Why might a company utilize simulation before launching a new product?

A company may utilize simulation before launching a new product primarily to avoid physical building costs and save time. Simulation allows businesses to create virtual models of their products in a controlled environment, enabling them to test various scenarios and design choices without the significant financial investment required for building physical prototypes. This can be particularly advantageous during the early stages of product development when ideas are still being refined and explored.

By leveraging simulation, companies can identify potential design flaws or performance issues early, which might lead to costly adjustments if discovered later in the process. Additionally, simulations can speed up the iteration cycles, allowing for rapid testing of multiple design variations. Ultimately, this not only conserves resources but also accelerates the timeline for bringing a product to market, increasing efficiency in the development process.