What is the benefit of involving users in the product design process?

Involving users in the product design process is crucial as it allows for the gathering of valuable feedback which helps ensure that the product aligns with their actual needs and expectations. This user feedback can reveal insights about functionality, usability, and aesthetic preferences that might not be evident from a developer or designer's perspective. By understanding the users' perspectives, designers can iterate on ideas and make informed decisions that enhance the likelihood of creating a successful product tailored to the target audience.

User involvement leads to designs that are more intuitive and relevant to the end-user, ultimately improving user satisfaction and reducing the risks of product failure. When users feel their feedback is incorporated, they are also more likely to feel invested in the product, potentially increasing its adoption and success in the market.