What is one of the main purposes of User Experience design?

User Experience design focuses primarily on enhancing the overall experience that a user has when interacting with a product, system, or service. One of its main purposes is to ensure that the product is not only usable but also enjoyable and effective for the end user. This involves understanding user needs, behaviors, and pain points to design interfaces and interactions that are intuitive and accessible.

By prioritizing utility and ease of use, User Experience design aims to minimize frustration, reduce the learning curve, and create an efficient pathway for users to achieve their goals. This user-centered approach takes into account factors such as usability testing, user feedback, and iterative design processes, ultimately leading to products that meet users' needs in a seamless manner.

While technical requirements, aesthetic graphics, and strict guidelines may all have their places in product development, they do not encompass the holistic consideration of the user's experience, which is the central focus of User Experience design.